Communication Specialists

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Social Media Training                                                
             

If you’re not already using Social Media Marketing to connect with customers and generate traffic to your site you’ll soon be dropping down Google’s rankings and losing business. Social Media is now an essential part of the marketing mix.


Our Social Media Course won’t just tell you how to set up Facebook, Twitter and LinkedIn etc. profiles, we will show you how and why to use them to engage with your customers, build your brand and increase sales. This Social Media training course provides hands-on, practical tuition on why and where to use blogs and social networking platforms like Facebook, Twitter, LinkedIn and YouTube to make the biggest impact for you. During this Social Media Course you will discover the possible pitfalls of using Social Media, learn appropriate Netiquette (Internet etiquette), as well as looking at examples of how to best spread your message.

  

 

Social Media Training Course Objectives

 

On completion of this Social Media Course delegates will:

 

  • Understand how to use Social Media to engage with clients online
  • Know what to blog about, and when to blog
  • Know how to leverage Twitter, LinkedIn, FaceBook and YouTube to spread messages effectively and drive web traffic
  • Be able to monitor the success of Social Media campaigns

 

 

 

Social Media Course Programme

 

Introduction to Social Media


  • What is social media and how does it differ from traditional media?
  • Conversations, relationships, word of mouth and transparency
  • Trends and latest developments

 

Blogging


  • Why blog?
  • Research methods for writing relevant, timely content
  • Transforming competitors into collaborators with links and commentary
  • Embedding video with YouTube

 

Making the best use of specific Social Media platforms such as the following:

 

 

  • How does Twitter work?
  • Setting up a Twitter account
  • Retweets, hashtags and lists
  • Tweeting rich media
  • Managing and enhancing Twitter with apps & tools
 

 


  • Your profile
  • Building connections
  • Using groups - drive traffic with  news & discussions
  • Getting recommendations

             


  • How can I use Facebook to aid my business?
  • Developing a homepage
  • Setting up a group vs. setting up a page
  • Facebook apps to share content

Monitoring your Social Media  performance and developing an Action Plan 


  • Where are the people you want to reach?
  • What are people saying about you?
  • Analytics and stats tools
  • Developing your strategy


********NEW SOCIAL MEDIA COURSE FOR POLITICIANS  TUESDAY 30TH MARCH **********

A COURSE DESIGNED TO HELP POLITICIANS EXPLOIT NEW MEDIA PLATFORMS DURING AN ELECTION CAMPAIGN


DURATION  - HALF DAY


AIMS


This is a course designed to help you understand how to communicate with your constituents using the new media. So if you don't know how to "tweet" to your consituents using Twitter or the best way to keep up a blog, this is the course for you. With an election looming just weeks away, you'll find out how to make the most use out of the new media during an election campaign.  Dreamcatcher Media's courses will help you with ways to create engaging text, audio and video for use on your own website or on social networking sites. You'll see how some politicians are  using blogging, podcasting and vodcasting to best effect.  We will also show you how to monitor what other candidates and  ‘citizen journalists’ are saying about you and how to respond quickly to gain media attention in order to manage your reputation.


OVERVIEW            


A workshop with plenty of hands-on experience and exercises covering:


The use of new media for effective communication with constituents and the print, radio and TV media

Using new media during an election campaign

Reputation management

Websites - use of audio, video and links throughout the campaign

Blogging

Podcasting

Vodcasting

Social networking site Facebook

How to 'tweet' to your constiuents and gain media attention using Twitter



BOOK NOW - CALL 0208 241 3736