Press release writing
A one day workshop with plenty of hands-on
experience and exercises covering:
• Press release techniques
• Understanding what makes a good story
• Conveying key messages
• Creative quotes
• Clever photo ideas
• Handling a crisis
• Preparing for an interview
Aims
This media training course is aimed at
giving delegates practical advice on how to promote themselves and their
organisation through the media. The programme is designed to give an insight
into the way the media works, what journalists are looking for and practical
experience of press release writing, with constructive tips and feedback on
preparation, presentation and style.
Course Programme
Understanding
the media
The
art of press release writing
Key
messages
Soundbites and use of language
Press
release writing workshop
Press
release feedback
Press
release writing workshop
Press
release feedback
Talking
to journalists and preparing for an interview
Photography
in PR
Handling
a crisis