Press release writing

 

 

A one day workshop with plenty of hands-on experience and exercises covering:

 

• Press release techniques

• Understanding what makes a good story

• Conveying key messages

• Creative quotes

• Clever photo ideas

• Handling a crisis

• Preparing for an interview

 

Aims           

 

This media training course is aimed at giving delegates practical advice on how to promote themselves and their organisation through the media. The programme is designed to give an insight into the way the media works, what journalists are looking for and practical experience of press release writing, with constructive tips and feedback on preparation, presentation and style.

        

Course Programme

Understanding the media

 

The art of press release writing

 

Key messages

 

Soundbites and use of language

Press release writing workshop

 

Press release feedback

 

Press release writing workshop

 

Press release feedback

 

Talking to journalists and preparing for an interview

Photography in PR

 

Handling a crisis