Crisis Management
Sadly, in these days of 24 hour rolling news, your bad news might prove to be good news for the news networks - a great opportunity to fill lots of air time. And the more badly managed they can make your crisis look, the more exciting they will feel their news bulletins can become. So are you geared up for your company to feature in rolling news bulletins as the story unfolds over several days?
Dreamcatcher Media crisis management programme can help you to prepare for these nightmare scenarios and ensure your internal and external communications systems are up to scratch. We will train your spokespeople how to handle a difficult story during a media frenzy and teach them how to cope with repeated hostile questioning. You should then come out of the crisis looking better for the great way that you've handled it, rather than looking like a guilty organisation licking its wounds from a media onslaught.
Our crisis management programme covers:
• how to identify in advance key spokespeople for dealing with the media during any crisis
• dealing with urgent media enquiries
• preparation for the media frenzy, handling doorstepping, news bulletins, news conferences
• staying in control, ensuring you're one step ahead of the media and ready for their questions
• holding the line as the story keeps moving on – making sure everyone is saying the same thing
• monitoring coverage, dealing with allegations & correcting inaccuracies
• practical skills in front of cameras & radio mics including live links to news and down-the-line interviews in hostile interview situations